Murky Moss (“Murky Moss,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit murkymoss.com, create an account, make a purchase, contact us, subscribe to communications, or otherwise interact with our website and services.

1. Information We Collect

Depending on how you interact with Murky Moss, we may collect the following categories of information.

Information You Provide

This may include:

• Your name
• Email address
• Telephone number
• Billing address
• Shipping address
• Account username and password
• Products purchased or placed in your cart
• Order history
• Product reviews
• Customer-service messages
• Return and refund information
• Any other information you voluntarily submit

Payment Information

Payments are processed through payment providers made available during checkout.

We may receive limited payment-related information, such as:

• Payment status
• Transaction number
• Payment method
• Billing name and address
• The last digits of a payment card, where provided by the payment processor

We generally do not directly store complete payment-card numbers or security codes.

Information Collected Automatically

When you visit our website, we or our service providers may automatically collect:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• Referring website
• Pages visited
• Products viewed
• Shopping-cart activity
• Dates and times of visits
• Approximate location based on IP address
• Cookie and similar technology identifiers
• Website interaction and performance information

Information From Other Sources

We may receive information from:

• Payment processors
• Shipping and delivery providers
• Fraud-prevention services
• Analytics providers
• Advertising platforms
• Social-media platforms
• Customer-support services
• Publicly available sources

2. How We Use Personal Information

We may use personal information to:

• Process, confirm, and deliver orders
• Process payments, refunds, and returns
• Create and manage customer accounts
• Provide order confirmations and shipping updates
• Respond to customer-service inquiries
• Detect and prevent fraud, abuse, and security incidents
• Maintain and improve our website
• Remember shopping-cart contents and preferences
• Personalize products and website content
• Analyze website performance and customer activity
• Send marketing communications where permitted
• Display relevant advertising where permitted
• Comply with tax, accounting, legal, and regulatory requirements
• Enforce our Terms and Conditions
• Establish, exercise, or defend legal claims
• Protect the rights, safety, and property of Murky Moss, our customers, and others

3. Cookies and Similar Technologies

We may use cookies, pixels, local storage, tags, and similar technologies to operate and improve the website.

These technologies may be used for:

• Website functionality
• Shopping-cart operation
• Account login
• Checkout and payment processing
• Security and fraud prevention
• Saving customer preferences
• Website analytics
• Advertising measurement
• Marketing and personalization

Some cookies are necessary for the website to function. Other cookies may be optional and may be controlled through a cookie-consent tool, browser settings, or other privacy controls made available on the website.

Disabling necessary cookies may prevent parts of the website, including the cart or checkout, from working correctly.

4. How We Disclose Information

We may disclose personal information to the following categories of recipients.

Service Providers

We may use companies that provide:

• Website hosting
• E-commerce and checkout functionality
• Payment processing
• Order fulfillment
• Shipping and delivery
• Email delivery
• Customer support
• Website analytics
• Advertising services
• Fraud prevention
• Information security
• Accounting and professional services

These companies may process information only as necessary to perform services for us, subject to their contractual and legal obligations.

Business and Legal Disclosures

We may disclose information when reasonably necessary to:

• Comply with applicable laws or legal processes
• Respond to a court order, subpoena, or government request
• Investigate fraud, security issues, or unlawful conduct
• Enforce our agreements and policies
• Protect our legal rights
• Protect customers or other individuals from harm

Business Transfers

If Murky Moss is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, personal information may be transferred as part of that transaction.

Advertising and Analytics Partners

Where permitted, we may allow analytics or advertising partners to collect information through cookies or similar technologies.

Depending on applicable law, this activity may be considered “sharing,” “targeted advertising,” or a “sale” of personal information even when no money is exchanged.

5. Sale and Sharing of Personal Information

Murky Moss does not knowingly sell personal information in exchange for money.

However, the use of certain advertising, analytics, or social-media technologies may be treated as a sale or sharing of information under some privacy laws.

Where legally required, customers may opt out through:

• The website’s cookie or privacy controls
• A “Do Not Sell or Share My Personal Information” option, when displayed
• A recognized opt-out preference signal, such as Global Privacy Control
• A request sent to info@murkymoss.com

We do not knowingly sell or share the personal information of individuals under 16 years of age.

6. Legal Bases for Processing

For customers in the European Economic Area, United Kingdom, or another jurisdiction requiring a legal basis, we process personal information under one or more of the following grounds:

• Contract: Processing is necessary to fulfill an order or provide requested services.
• Legitimate interests: Processing is necessary to operate, secure, and improve our business.
• Consent: You have consented to marketing, optional cookies, or another specific activity.
• Legal obligation: Processing is necessary to comply with legal, tax, accounting, or regulatory duties.
• Legal claims: Processing is necessary to establish, exercise, or defend legal rights.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing completed before consent was withdrawn.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• The duration of the customer relationship
• Order fulfillment requirements
• Warranty and return periods
• Tax and accounting obligations
• Fraud-prevention needs
• Contractual requirements
• Applicable limitation periods
• Legal and regulatory obligations

When information is no longer required, we may delete, anonymize, or securely dispose of it.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, or electronic storage system is completely secure. We cannot guarantee absolute security.

Customers are responsible for protecting their account credentials and should notify us promptly if they suspect unauthorized access to their account.

9. Your Privacy Rights

Depending on where you live, you may have the right to:

• Request access to personal information
• Request a copy of personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Request data portability
• Restrict certain processing
• Object to certain processing
• Withdraw consent
• Opt out of targeted advertising
• Opt out of the sale or sharing of personal information
• Opt out of certain automated profiling
• Appeal a decision concerning a privacy request
• Lodge a complaint with a privacy or data-protection authority

These rights may be subject to legal limitations and exceptions.

To submit a privacy request, email info@murkymoss.com with the subject line Privacy Request.

We may need to verify your identity before completing a request. Verification may require information connected to your account or previous order.

You may use an authorized agent where permitted by law. We may request proof that the agent has authority to act on your behalf.

We will not unlawfully discriminate against you for exercising a privacy right.

10. California Privacy Notice

California residents may have rights under the California Consumer Privacy Act and related regulations.

During the preceding 12 months, we may have collected the following categories of personal information:

• Identifiers
• Customer-record information
• Commercial and transaction information
• Internet and electronic activity
• Approximate geolocation information
• Customer-service communications
• Inferences based on shopping activity
• Account login information
• Payment-related information processed through payment providers

We collect and use these categories for the business and commercial purposes described in this Privacy Policy.

California residents may request:

• Access to categories and specific pieces of personal information
• Correction
• Deletion
• Information about disclosures
• Data portability
• Opt-out from sale or sharing
• Limitation of certain sensitive-information uses, where applicable

Murky Moss will honor legally recognized opt-out preference signals when required by applicable law.

11. Texas Privacy Notice

Texas residents may have the right to:

• Confirm whether we process their personal data
• Access their personal data
• Correct inaccuracies
• Delete personal data
• Obtain a portable copy
• Opt out of targeted advertising
• Opt out of the sale of personal data
• Opt out of certain profiling
• Appeal a decision regarding a privacy request

An appeal may be submitted to info@murkymoss.com with the subject line Privacy Request Appeal.

12. International Data Transfers

Murky Moss operates from the United States.

If you access the website from outside the United States, your information may be transferred to and processed in the United States or another country where our service providers operate.

Where required, we use appropriate safeguards for international transfers of personal information.

13. Marketing Communications

You may unsubscribe from promotional emails by using the unsubscribe link in the message or contacting us.

Even after unsubscribing from marketing, you may continue to receive transactional messages concerning orders, payments, shipping, account security, returns, or customer-service matters.

14. Children’s Privacy

The website is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information from children under 13 without legally required parental consent.

If you believe a child has provided personal information to us, contact info@murkymoss.com so we can review and, where appropriate, delete it.

15. Third-Party Websites

The website may contain links to third-party websites or services.

Murky Moss is not responsible for the privacy, security, or content practices of third parties. Customers should review the privacy policy of each third-party service they use.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When we make changes, we will update the effective date. Material changes may also be communicated through the website, by email, or through another reasonable method.

17. Contact Us

Questions or requests concerning this Privacy Policy may be submitted to:

Murky Moss
5900 Balcones Drive, Suite 100
Austin, Texas 78731
United States

Email: info@murkymoss.com
Telephone: +44 7404 809301